“$100M Leads” by Alex Hormozi, just launched recently. Here’s a breakdown of the 10 best ideas inside

Alex hormozi holding his $100m leads

THE most-anticipated book about lead generation, “$100M Leads” by Alex Hormozi, was presented yesterday. Hormozi, the founder of a company valued at over $100 million, investor, and influencer, has shared his wisdom in this must-read book.

Here’s a breakdown of the 10 best ideas inside:

1. Focus on Getting Leads

Make getting leads your top priority in business.

• Make leads your #1 KPI to track.
• Build your business around getting more leads.
• Be relentless about testing and improving your lead generation.

“It’s hard to be poor with leads banging down your door.” Alex Hormozi

2. Create Remarkable Lead Magnets

Create free lead magnets so good people feel stupid not taking them.

• Brainstorm the most valuable thing you could give away for free.
• Make your lead magnet the highest quality content you create.
• Give away your best stuff — don’t hold back.

“Be a legal drug dealer. Many people make money selling drugs legally and illegally. A free drug sample is a lead magnet.” Alex Hormozi

3. Master the Core Four Advertising Methods

You master the core four, you’ll be able to generate leads in any situation.

• Pick one method and get to 100 activities per day.
• Do it for 100 days straight before moving to the next method.
• Systemize and track so you can improve.

“If you aren’t getting as many leads as you want, you’re not doing the Core Four with enough skill or with enough volume.” Alex Hormozi

4. Focus on Delighting Your Customers

You provide insane value, customers will volunteer referrals.

• Build goodwill by over-delivering on your promises.
• Survey customers on how you can improve.
• Make it easy for customers to refer others.

“The best advertising is a happy customer.” Alex Hormozi

5. Hire and Train a Lead Generation Team

Build a team that can generate leads while you work on the business instead of in it.

• Hire based on mindset over skills.
• Incentivize and reward lead generation results.
• Document your process so anyone can follow it.

“If you want it done right, get someone to spend all their time doing it.” Alex Hormozi

6. Use Launches to Activate Affiliates

Do big launches with affiliates to get them generating leads for you.

• Structure launches to be easy and profitable for affiliates.
• Compensate affiliates well when launches succeed.
• Help affiliates sell your stuff during launches.

“Nothing makes friends like money.” Alex Hormozi

7. Integrate with Affiliates for Recurring Leads

• Test which integration strategies provide the most value.
• Brainstorm ways to integrate your business with affiliates’ offers.
• Make integration strategies ongoing parts of doing business.

“I can’t make affiliates work for my business, the loser said. I have to make affiliates work for my business, the winner said.” Alex Hormozi

8. Use Agencies to Learn New Skills

Hire agencies to learn skills, then transfer those skills to your team.

• Identify missing skills your team needs to learn.
• Find agencies experienced in those skills to train you.
• Absorb everything, then teach your team.

“It cost me 8 hours and $6,000 to learn a skill that’s made me millions. Does that seem worth it to you? It better.” Alex Hormozi

9. Scale Lead Getters for Exponential Results

Recruit people and businesses that recruit more people and businesses.

• Turn every customer into a lead getter.
• Show employees how their lead getting benefits them.
• Make every affiliate a lead magnet for more affiliates.

“If you want to go fast, go alone. If you want to go far, go together.” Alex Hormozi

10. Master Advertising Fundamentals

Ground yourself in advertising fundamentals no matter how advanced you get.

• Keep doing the core four activities yourself.
• Stay focused on improving LTGP:CAC ratio.
• Test and tweak ads based on simple metrics.

“Masters never don’t do the basics” Alex Hormozi

TL;DR

• Scale lead getters.
• Focus on getting leads.
• Integrate with affiliates.
• Master advertising fundamentals.
• Hire and train a lead generation team.
• Create remarkable lead magnets.
• Use launches to activate affiliates.
• Focus on delighting your customers.
• Master the core 4 advertising methods.